Department of Marketing

The desire to put in place the Department of Marketing is as old as the initial and the mother Department (Department of management studies) which metamorphosed into the present Faculty of Management Sciences, way back in 1976. It will be recalled that the mother Department offered B.Sc. Management Studies, with options in Accounting, Marketing and Personnel Management. Thus, Marketing Department has been a core consideration in the entire concept of the Faculty of Management Sciences. The whole idea of marketing as a department arises from the significant role marketing plays in economic equation of any country, including Nigeria.

Department of Marketing offers a B.Sc. Degree in Marketing and it is domiciled in the Faculty of Management Sciences. The programme effectively commenced academic activities in the 2014/2015 academic session with its first set of 30 students. However, the number of students have grown to over on thousand and also we have graduated three sets of 2017/2018, 2018/2019, 2019/2020, 2020/2021 and 2021/2022 respectively.

Mission

The primary mission statement of the Marketing Department is to serve the people of Nigeria and humanity at large by developing the mind and impact knowledge (both theoretical and practical) on the individual marketing student and also develop self-confidence to be innovative and self-reliant in the fields of Marketing.

Philosophy

The general philosophy is the belief that training in this discipline will develop the mind, impart both theoretical and practical knowledge on the individual student, develop self-confidence, help to be innovative and self-reliant in the fields of Marketing. This programme is also designed to provide the well trained highly needed manpower that should be able to appreciate and contribute effectively and efficiently to the achievement of organizational marketing objectives.

PGD MARKETING

Philosophy

The philosophy of the programme is to prepare graduates with some deficiencies to fit adequately to into the M.Sc. Marketing programme.

Objectives of the Programme

The specific objectives of the programme are:

To expose students to the fundamental courses in marketing needed for advanced M.Sc. in marketing programme.
To teach students the process of investigate science needed to explore theoretical and practical problems in marketing.
To update students regarding deficient knowledge and marketing and other cognate business courses needed to understand and analyse marketing problems.

Course Structure

The PGD in marketing programme requires 38 credit units made up as follows:

Seventeen core and required courses (2 credits each) 34 units

Research Project 4 units

Total 38 units

Admission Requirements

All candidates must have five credits passes including English Language, Mathematics, Economics and any other two relevant subject at not more than two sittings.

Candidates with B. Sc. Degree from approved institution with a minimum of Third class in relevant field.

Holders of HND in relevant programmes from approved institutions with minimum of lower credit may also be considered for admission.

Duration of the Programme

Full-time Postgraduate Diploma programme shall run for a minimum of two academic semesters and maximum of four academic semesters.

M.Sc. MARKETING

Philosophy

The MSc. in Marketing Programme has been designed to instill in postgraduate students relatively advanced marketing knowledge and scientific research approaches needed to understand and expand the frontiers of marketing theory and practice.

Objectives

The specific objectives of the programme are:

To expose students to contemporary and relatively advanced research techniques needed to analyze marketing phenomena.

To expose students to understand and critique traditional and modern marketing theories practices.

To encourage students in application of marketing theories and techniques in analyzing complex organizational problems pertaining to exchange transactions and relationships.

Course Structure

The MSc in marketing programme requires 38 credit units made up as follows:

Fifteen core courses (2 credits each ) 30 units

Seminars in Marketing (2 credits each) 2 units

Thesis 6 units

Total 38 units

Admission Requirements

All candidates must have five credit passes including English, Mathematics and Economics and any other two relevant subjects at the ‘O’ Level, as basic requirement.

Candidates with Bachelor’s degree in Marketing or Management Sciences from an approved institution and must obtain a minimum of second class lower division.

Candidates with Postgraduate Diploma in Marketing from an approved institution.

M.Phil./Ph.D. Marketing

Philosophy

The major philosophy of the programme is to produce individuals who have advanced theory and research-based knowledge relevant for use in industry, public service, research institutes and academia.

Objectives

The specific objectives of the programme are:

To expose students to advanced research methods and theories in exchange transactions and relationships.
To develop in students advanced methods of investigate science needed to explore and expand the frontiers of marketing.
To encourage students to explore and solve theoretical and practical marketing problems that have industrial, academic national and international relevance.

Course Structure

The PhD in Marketing programme requires a minimum of 36 credit units made up as follows:

Eight core courses (3 credits each) 24 units

Thesis 12 units

Total 36 units

Admission Requirements

All candidates must have five credit passes including English, Mathematics and Economics and any other two relevant subjects at the ‘O’ Level, as basic requirement.
Candidates with Bachelor’s degree from an approved university must obtain a minimum of second class lower division.
Candidates must have Academic Master’s degree in relevant field with CGPA of 3.5 minimum.
Candidates must demonstrate adequate intellectual capacity, maturity and effective decision-making and problem solving potentials.