The desire to put in place the Department of Marketing is as old as the initial and the mother Department (Department of management studies) which metamorphosed into the present Faculty of Management Sciences, way back in 1976. It will be recalled that the mother Department offered B.Sc. Management Studies, with options in Accounting, Marketing and Personnel Management. Thus, Marketing Department has been a core consideration in the entire concept of the Faculty of Management Sciences. The whole idea of marketing as a department arises from the significant role marketing plays in economic equation of any country, including Nigeria.
Department of Marketing offers a B.Sc. Degree in Marketing and it is domiciled in the Faculty of Management Sciences. The programme effectively commenced academic activities in the 2014/2015 academic session with its first set of 30 students. However, the number of students have grown to over on thousand and also we have graduated three sets of 2017/2018, 2018/2019, 2019/2020, 2020/2021 and 2021/2022 respectively.
The desire to put in place the Department of Marketing is as old as the initial and the mother Department (Department of management studies) which metamorphosed into the present Faculty of Management Sciences, way back in 1976. It will be recalled that the mother Department offered B.Sc. Management Studies, with options in Accounting, Marketing and Personnel Management. Thus, Marketing Department has been a core consideration in the entire concept of the Faculty of Management Sciences. The whole idea of marketing as a department arises from the significant role marketing plays in economic equation of any country, including Nigeria.
Department of Marketing offers a B.Sc. Degree in Marketing and it is domiciled in the Faculty of Management Sciences. The programme effectively commenced academic activities in the 2014/2015 academic session with its first set of 30 students. However, the number of students have grown to over on thousand and also we have graduated three sets of 2017/2018, 2018/2019, 2019/2020, 2020/2021 and 2021/2022 respectively.
PGD MARKETING
Philosophy
The philosophy of the programme is to prepare graduates with some deficiencies to fit adequately to into the M.Sc. Marketing programme.
Objectives of the Programme
The specific objectives of the programme are:
- To expose students to the fundamental courses in marketing needed for advanced M.Sc. in marketing programme.
- To teach students the process of investigate science needed to explore theoretical and practical problems in marketing.
- To update students regarding deficient knowledge and marketing and other cognate business courses needed to understand and analyse marketing problems.
Course Structure
The PGD in marketing programme requires 38 credit units made up as follows:
Seventeen core and required courses (2 credits each) 34 units
Research Project 4 units
Total 38 units
Admission Requirements
All candidates must have five credits passes including English Language, Mathematics, Economics and any other two relevant subject at not more than two sittings.
Candidates with B. Sc. Degree from approved institution with a minimum of Third class in relevant field.
Holders of HND in relevant programmes from approved institutions with minimum of lower credit may also be considered for admission.
Duration of the Programme
Full-time Postgraduate Diploma programme shall run for a minimum of two academic semesters and maximum of four academic semesters.
Philosophy
The MSc. in Marketing Programme has been designed to instill in postgraduate students relatively advanced marketing knowledge and scientific research approaches needed to understand and expand the frontiers of marketing theory and practice.
Objectives
The specific objectives of the programme are:
To expose students to contemporary and relatively advanced research techniques needed to analyze marketing phenomena.
To expose students to understand and critique traditional and modern marketing theories practices.
To encourage students in application of marketing theories and techniques in analyzing complex organizational problems pertaining to exchange transactions and relationships.
Course Structure
The MSc in marketing programme requires 38 credit units made up as follows:
Fifteen core courses (2 credits each ) 30 units
Seminars in Marketing (2 credits each) 2 units
Thesis 6 units
Total 38 units
Admission Requirements
All candidates must have five credit passes including English, Mathematics and Economics and any other two relevant subjects at the ‘O’ Level, as basic requirement.
Candidates with Bachelor’s degree in Marketing or Management Sciences from an approved institution and must obtain a minimum of second class lower division.
Candidates with Postgraduate Diploma in Marketing from an approved institution.
M.Phil./Ph.D. Marketing
Philosophy
The major philosophy of the programme is to produce individuals who have advanced theory and research-based knowledge relevant for use in industry, public service, research institutes and academia.
Objectives
The specific objectives of the programme are:
- To expose students to advanced research methods and theories in exchange transactions and relationships.
- To develop in students advanced methods of investigate science needed to explore and expand the frontiers of marketing.
- To encourage students to explore and solve theoretical and practical marketing problems that have industrial, academic national and international relevance.
Course Structure
The PhD in Marketing programme requires a minimum of 36 credit units made up as follows:
Eight core courses (3 credits each) 24 units
Thesis 12 units
Total 36 units
Admission Requirements
- All candidates must have five credit passes including English, Mathematics and Economics and any other two relevant subjects at the ‘O’ Level, as basic requirement.
- Candidates with Bachelor’s degree from an approved university must obtain a minimum of second class lower division.
- Candidates must have Academic Master’s degree in relevant field with CGPA of 3.5 minimum.
- Candidates must demonstrate adequate intellectual capacity, maturity and effective decision-making and problem solving potentials.
EDITORIALBOARD
EDITOR IN-CHIEF
Prof. P. Bogoro
Department of Management & Information Technology, Faculty of Management Sciences, Abubakar Tafawa Balewa University Bauchi, Bauchi State.
EDITORS
Prof. S. A. Ocholi
Department of Marketing, Faculty of Management Sciences, University of Jos
Prof. (Dr) Abd Rahman Az-mawani
Department of Marketing, Faculty of Economics and Management, University Purta Malaysia
Prof. R. H. Wazis
Department of Marketing, Faculty of Management Sciences, University of Maiduguri, Borno State.
Prof. H. Singhry
Department of Management & Information Technology, Faculty of Management Sciences, Abubakar Tafawa Balewa University Bauchi, Bauchi State.
Prof. R. E. K. Worlu
Department of Marketing, Covenant University, Ota, Ogun State
Dr. N. Ifekwem
Department of Administration, Bells University of Technology, Ota, Ogun State
Dr. K. O. Nwagwu
Department of Marketing, Faculty of Management Sciences, University of Jos
Dr. P. A. Onumah
Department of Marketing, Faculty of Management Science, University of Jos
M. G. Gumut
Department of Marketing, Faculty of Management Sciences, University of Jos
Secretary Editorial Board.
Dr. R. A. Bananda
HEAD OF DEPARTMENT
Department of Marketing, Faculty of Management Sciences, University of Jos.